📝 Not for the “average” viewer Your audience is not a monolith; how to reach people who respond to information framing differently?
📝 Iranian Gen Z on YouTube Introducing our research report on how trust is built on YouTube among Gen Z Iranians, conducted with ASL19
TL;DR: Iranian Gen Z on YouTube under censorship and crisis A year of field research on how trust forms under censorship, and what it means for anyone publishing on YouTube
Full report: Iranian Gen Z on YouTube under censorship and crisis How young people in Iran navigate information on YouTube. Subscribe to our free newsletter to download.
Re:filtered #26: Journalism is a service that has never been designed as one Where service design came from (and why journalism missed it)
Re:filtered #25: The missing layer of media strategy A media venture is an information promise, with operations attached.
Moving journalism from content creation to concrete outcomes How we're growing The Service Desk this year
📝 Information as a basic utility What is your (or your organization’s) unique role for people during crisis?