The survey that asks 'one more thing' on purpose
Notes on two research projects we just presented in Baltimore.
Topic
Research Process
A collection of 34 issues
YouTube playbook for newsrooms working in high-skepticism contexts
An operational guide to test what we learned about relational trust, retention, information seeking in crisis, and fact-checking habits
Publishing for AI extraction
It's still unclear. Here's what we've figured out so far: Publish an editorial layer and canonical layer, and implement a correction loop.
The hidden change in your AI stack: Model drift by vendor update
When Chinese open-weight models become the default, your stack inherits their rules.
How to think about paid ad distribution when you are starting out
What is the user experience when seeing your ad, and how smooth is the handoff?
How to evaluate distribution channels in restrictive information environments
Distribution under pressure breaks before the message matters
How to find attention touchpoints by mapping lived routines
Touchpoints are found on- and off-device, and in community or paid spaces
How to design distribution as a service, not a channel
Designing a service encounter that survives a hostile environment
Measuring success when you can’t track clicks
Enabling community information resilience and measuring it through the Acts of Journalism framework
Delivering value under constraints through the Minimum Desirable Experience (MDE)
How to design a news product that reliably works with the lowest common tech denominator and increases trust and safety