What you publish vs. what people would miss: a self-evaluation for journalists
See whether your strategy is just built to reach people or to genuinely matter to them.
Most media organizations ask "what should we publish?" Some have shifted to "how do we package this so people return to it?" A few ask "what are we helping someone do, and how do we know it's working?"
The difference: the first may get some attention. The last becomes something people rely on over time and would notice if it disappeared.
This anonymous self-evaluation is based on patterns from 80+ Service Desk advisory calls. You get a profile of where your venture sits and suggestions for next steps from our open resources.
Use this with your team
This works best when each person takes it individually and you compare results.
The spread within a team is often more revealing than any single score. If the editor scores 16 and the product lead scores 31, that gap is the conversation you need to have.
Want to talk it through?
Book a 60-minute Service Desk session and bring your most contested results. We'll help you figure out what to do with them.
You just took the Service Desk self-evaluation test. We hope you found it useful!
- Read more about what The Service Desk is.
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- Book a slot
- Questions? Suggestions? Ideas? servicedesk@gazzetta.xyz
Thanks to Ali Mahmood and Fabienne Meijer for beta testing feedback!
If you have thoughts please share!