📝 Reaching people organically
How do we create serendipitous discovery in a post-platform world?
More issues
Re:filtered #20: Finding the nerds while journalism finds itself
On patience, service, and giving up on the industry's tourists
How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.
How to apply information needs models to understand your intended beneficiaries
Shifting from meeting functional information needs to fulfillment helps prioritize and refine reporting with impact.
How conducting a research review can identify unmet information needs
Prior research can surface, size, and validate findings on your intended audience’s needs.
The audience research phase: When, why and how to start
Building empathy with limited access to your intended audience requires clear research goals and some creativity.
Re:filtered #19: No saints needed
Two new projects, and a job.
We've hired an audience information researcher
We need someone to help us research how information moves through communities where traditional research is challenging.
Start with service: A practical reset for media impact
Reflections from the Lenfest News Philanthropy Summit