How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
Topic
Research Process
A collection of 26 issues
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.
How to apply information needs models to understand your intended beneficiaries
Shifting from meeting functional information needs to fulfillment helps prioritize and refine reporting with impact.
How conducting a research review can identify unmet information needs
Prior research can surface, size, and validate findings on your intended audience’s needs.
The audience research phase: When, why and how to start
Building empathy with limited access to your intended audience requires clear research goals and some creativity.
Presentation: Reimagining journalism research: AI knowledge bases for audience insights, Rosenfeld Designing with AI, June 2025
TL'DR: Insights over methodology.
Presentation: Audience Research & AI, Hacks/Hackers Journalism AI Summit, Baltimore, May 2025
So much opportunity, just not where one would think.
How to understand service journalism
Theory of service, not just change.
Understanding why people share news: A research guide
"I thought you should see this."
Ten recurring information myths
Enduring misconceptions about human information needs.