Jobs-to-Be-Done framework matches audience information needs to value propositions
Making the shift from audience demographics to the progress people want to make in their lives, and how we can help
Topic
Research Process
A collection of 34 issues
Why product thinking goes hand-in-hand with service-oriented journalism
Comprehensively meeting information needs requires product solutions, not just individual stories
Constraint-based segmentation: A research alternative for systematic exclusion
False precision versus honest uncertainty.
Advice on analyzing data for recurring news products
After gathering and cleaning your data, it's finally time to analyze it, verify it, and create reporting hypotheses to test
How to process unstructured data
Move from scattered pieces of information to a usable database for identifying patterns, verifying facts, and forming the basis for your reporting
How to do manual collection, web scraping, and crowdsourcing data collection
A hybrid data gathering approach combines automated and manual methods to capture the most comprehensive view of your topic
How to map information flows in distorted environments
Build a sustainable and scalable information system for remote data gathering
How data gathering practices support service-oriented journalism in restricted contexts
Actively seeking out and structuring information fills voids in public knowledge
How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.