📝 Emotion versus evidence
Emotional activation drives verification behavior, but emotional content is more likely to be misleading or manipulative.
G. Azzetta
How to map information flows in distorted environments
Build a sustainable and scalable information system for remote data gathering
We're hiring researchers
We seek a Persian-speaking researcher and a technical researcher to help us with audience analysis.
How data gathering practices support service-oriented journalism in restricted contexts
Actively seeking out and structuring information fills voids in public knowledge
📝 Minority linguistic identities and AI
How do we navigate minority- versus majority-language systems in AI models?
📝 Reaching people organically
How do we create serendipitous discovery in a post-platform world?
How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.
How to apply information needs models to understand your intended beneficiaries
Shifting from meeting functional information needs to fulfillment helps prioritize and refine reporting with impact.
How conducting a research review can identify unmet information needs
Prior research can surface, size, and validate findings on your intended audience’s needs.