The Gazzetta Process in Action

What is this resource? 

This site contains reports on the Gazzetta-pioneered model of reaching audiences in restricted countries with journalism that meets their information needs. We use a research-based process of service journalism that adapts tried and true research to the constraints of our operating environment, and we invite you to test it in your own context.

Who is this site for? 

Journalists, (exile) media practitioners, reporters, editors, academic researchers, NGO personnel, and others who want to create change through adapting approaches for remote access to populations in need.

Why are we sharing our process? 

We aspire for our approach and experiences to benefit others facing common challenges in the field of journalism right now, wondering the best way to meet the needs of underserved audiences, and desiring to create meaningful change, from afar if necessary. We welcome your questions, insights, and feedback on what we’re sharing. 

You can reach us at hello@gazzetta.xyz.

Our Approach (and how can you use it)

Audience Research

In this phase, we explore how a media venture can serve the various needs within a defined audience segment by understanding their information needs and consumption patterns.

Reporting

Gazzetta investigates how a media venture can effectively and securely gather information that meets the identified audience's functional information needs. We cover hybrid data collection approaches, including the concept of civic scraping, and why this work is especially necessary in challenging environments where information is scattered or systematically hidden.

Product Ideation

We examine how a media venture can effectively and securely create an offering that resonates with the target audience. This involves developing and testing various content formats, platforms, and engagement strategies to determine what works best for the specific audience and context.

Distribution Despite Distortion

We explore how a media venture can effectively and securely distribute its offering to the target audience. We test and adapt various distribution channels, technologies, and partnerships to overcome censorship, surveillance, and other barriers to access.

Building Trust 

We investigate how a media venture can signal its authenticity and invest in building trust with its audience. We test and adapt various trust-building strategies, such as transparency, accountability, and community engagement, to establish credibility and loyalty among the target audience.

Building Habituation 

We examine how a media venture can incentivize repeat consumption and effectively re-access existing audiences. We test and adapt various engagement and retention strategies to encourage ongoing use and further sharing of the media offering.