How to evaluate distribution channels in restrictive information environments
Distribution under pressure breaks before the message matters
G. Azzetta
How to find attention touchpoints by mapping lived routines
Touchpoints are found on- and off-device, and in community or paid spaces
How to design distribution as a service, not a channel
Designing a service encounter that survives a hostile environment
📚 a Beyond Content booklet!
Patrick and Madison with an upcoming resource for the Lenfest News Philanthropy Summit, and an open invitation.
📝 Information acquisition during crisis
When crisis disrupts information routing, how can media adapt?
The new gatekeepers: Auditing how AI models assess authority and define truth among sources
A study in Persian-language LLM output sourcing and bias.
📝 Not for the “average” viewer
Your audience is not a monolith; how to reach people who respond to information framing differently?
📝 Reaching the skeptics
Building relational trust before showing evidentiary proof
📝 Iranian Gen Z on YouTube
Introducing our research report on how trust is built on YouTube among Gen Z Iranians, conducted with ASL19
TL;DR: Iranian Gen Z on YouTube under censorship and crisis
A year of field research on how trust forms under censorship, and what it means for anyone publishing on YouTube