Full report: Iranian Gen Z on YouTube under censorship and crisis
How young people in Iran navigate information on YouTube. Subscribe to our free newsletter to download.
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27
Feb
The gates before the evidence
A year of field research on how trust forms under censorship, and what it means for anyone publishing on YouTube
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29
Nov
Field Notes: Who is missing from your data?
Following barriers to access, not demographic segments, to identify missing populations
1 min read
19
Nov
Constraint-based segmentation: A research alternative for systematic exclusion
False precision versus honest uncertainty.
10 min read
25
Aug
How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
7 min read
25
Aug
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.
13 min read