How to respond to common objections to audience research
"Objections about time and money are always a smokescreen using a bad model of what research is."
Patrick Boehler
The case for treating audience research as investigative journalism
Discover value; Define value; Design value; Deliver value; Repeat;
Re:filtered #7: Research is reporting, reporting is research
"Your desire to find out needs to be stronger than your desire to predict."
From digital monarchies to decentralized republics: Social media protocols are political
Social media platforms have become virtual nations, each with its own governance structure.
An obituary test: AI's (probably unintentional) autocratic leanings in different languages
A simple experiment with AI-generated obituaries uncovers troubling biases in language models that show how they reinforce autocratic narratives across different languages.
Truth < Need
Your truth is not necessarily someone else’s need, and without a need, your truth won't bring about change.
Re:filtered #6: Your truth isn't necessarily my need
In this edition: how committing to a clear service and building the capacity for audience research within media organizations can make a huge difference.
Job Opportunity: Technologist
We're hiring!
Job Opportunity: Audience Researcher
We're hiring!
Re:filtered #5: Google Zero isn't new to exiled media
Some newsrooms have been navigating the media apocalypse for a long time: exiled media organizations.