05
Oct
How to map information flows in distorted environments
Build a sustainable and scalable information system for remote data gathering
10 min read
Latest
01
Oct
We're hiring researchers
We seek a Persian-speaking researcher and a technical researcher to help us with audience analysis.
1 min read
28
Sep
How data gathering practices support service-oriented journalism in restricted contexts
Actively seeking out and structuring information fills voids in public knowledge
8 min read
22
Sep
Field Notes: Minority linguistic identities and AI
How do we navigate minority- versus majority-language systems in AI models?
1 min read
06
Sep
Field Notes: Reaching people organically
How do we create serendipitous discovery in a post-platform world?
1 min read
25
Aug
How to conduct remote research when you can’t access your intended audience
Recruitment methods for remote quantitative research must be adapted for trust, security and digital format.
7 min read
25
Aug
How to conduct clustering analysis to understand audience segments
Psychological mindset clustering can help media ventures with decision-making and sizing opportunities.
13 min read
25
Aug
How to apply information needs models to understand your intended beneficiaries
Shifting from meeting functional information needs to fulfillment helps prioritize and refine reporting with impact.
13 min read
25
Aug
How conducting a research review can identify unmet information needs
Prior research can surface, size, and validate findings on your intended audience’s needs.
11 min read
25
Aug
The audience research phase: When, why and how to start
Building empathy with limited access to your intended audience requires clear research goals and some creativity.
9 min read