Latest

25
Aug

How to apply information needs models to understand your intended beneficiaries

Shifting from meeting functional information needs to fulfillment helps prioritize and refine reporting with impact.
13 min read
25
Aug

How conducting a research review can identify unmet information needs

Prior research can surface, size, and validate findings on your intended audience’s needs.
11 min read
25
Aug

The audience research phase: When, why and how to start

Building empathy with limited access to your intended audience requires clear research goals and some creativity.
9 min read
25
Jul

We've hired an audience information researcher

We need someone to help us research how information moves through communities where traditional research is challenging.
1 min read
09
Jul

Introducing the Newsroom Pivot Program

Moving beyond grant dependency.
2 min read
20
Feb

How to understand service journalism

Theory of service, not just change.
3 min read