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# Workshop: From content to service, ahead of the Lenfest News Philanthropy Summit
- URL: https://www.gazzetta.xyz/philly-workshop-may/
- Published: 2026-05-02T16:35:30.000Z
- Updated: 2026-05-04T15:42:33.000Z
- Description: A free Service Desk workshop in Philadelphia, May 18, 2026.
- Author: G. Azzetta
- Tags: Events, Service Desk

May 18, 2026, 10:00 to 11:30 a.m.  
Loews Philadelphia Hotel, Philadelphia, Pennsylvania

[Register](https://luma.com/3k1fd3p4?ref=gazzetta.xyz)

---

## Services vs. content: creating value for the people you're here for

We're hosting a special edition Service Desk workshop ahead of the [Lenfest News Philanthropy Summit](https://www.lenfestinstitute.org/solutions-resources/save-the-date-2026-lenfest-news-philanthropy-summit/?ref=gazzetta.xyz), and we'd love for you to join us.

In this free 90-minute working session, we bring together news and information practitioners to define how service-oriented journalism practices inform audience and revenue strategy, and how to measure them. Participants will leave having mapped value exchanges between their organization and their readers, and having developed a strategy for outcomes-based measurement.

Come with a media or information venture in mind that you'd like to work on. After the workshop, attendees can book 1:1 conversations with us to keep developing their service strategy.

### What participants will leave with

- A mapped value exchange between your organization and the people you serve
- A starting strategy for outcomes-based measurement, not just outputs
- A free beta version of our service design booklet
- The option to book a 1:1 follow-up conversation with us to keep working on your service strategy

### Logistics

- Date: May 18, 2026
- Time: 10:00 to 11:30 a.m.
- Location: Loews Philadelphia Hotel, Philadelphia, Pennsylvania

### About the Service Desk

The [Service Desk](https://www.gazzetta.xyz/service-desk/) is Gazzetta's applied service design practice for civic media, led by Madison Karas and Patrick Boehler.

With the support of [The Lenfest Institute for Journalism](https://www.lenfestinstitute.org/?ref=gazzetta.xyz), we have worked with dozens of media ventures, from national legacy newsrooms to independent creators, to identify and sharpen their concrete service and revenue opportunities, map the obstacles that prevent follow-through, and translate good intentions into specific, testable services people can actually use.

If you've worked with us before, this session is a chance to keep going. If you haven't, it's a useful introduction. You can read about what came out of our last Philadelphia sprint in [More is not always better: Lessons from our Philadelphia media service design sprint](https://www.gazzetta.xyz/philly-workshop-learnings/).

[Register](https://luma.com/3k1fd3p4?ref=gazzetta.xyz)

**Questions?** Email Madison and Patrick at [servicedesk@gazzetta.xyz](mailto:servicedesk@gazzetta.xyz). We aim to respond promptly.